Rekha's Project Insights

When a translated text (from English to an Indian language) is copied from a document to an After Effects or Premiere Pro project, sometimes, the letters or the glyphs may appear incorrectly. While working on translation projects, we need to create multiple copies of an English video in Indian languages (such as Hindi, Marathi, Tamil, Telugu, Assamese, Malayalam, Kannada, etc.), and often during the editing process, I have observed language errors appearing on-screen. When a translated text (from English to an Indian language) is copied from a document to an After Effects or Premiere Pro project, sometimes, the letters or the glyphs may appear incorrectly. Let's take the example of the below sentence in Malayalam (‘Welcome, everyone’ in English). How the Malayalam sentence should look How it looks when pasted on an After Effects comp. The first word needs to be corrected.  When this occurred constantly, it became a pain point for the client as well as for the editors/animators. We ...

Not understanding the complexities involved in a creative project will leave you with endless suggestions, rejections, and iterations. This will adversely affect your project and the creativity involved in it .   Are you new to the field of commissioning, marketing, or managing creative projects? If you are not sure about how the creative process unfolds, then you will end up with unrealistic expectations. Not understanding the complexities of a creative project will leave you with endless suggestions, rejections, and iterations. This will adversely affect your project and the creativity involved in it. Your project will be like a ship sailing without any direction or destination. From the outside, the steps involved in a creative project may appear similar to that of building a house. But in reality, the workflow, approach, and activities involved in a creative project are quite different, and here is one example. You can’t get the movie Avatar made at that level of quality in 3 d...